B2B telecommunications is a form of communications that takes place between companies in different forms such as text, voice, video, emails, and among others. B2B telecommunication providers maintain systems that transmit data, text, sound, and voice and video, which facilitates direct communication between businesses. Telecommunications platforms can also be utilized by marketers in order to boost a company’s visibility within the industry and identify networking opportunities.
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Increasing adoption of novel technologies such as Internet of Things (IoT) and Cloud Computing are some of the factors driving growth of the market
Increasing adoption of IoT devices in various industries such as telecommunication, health, e-commerce, and others is major factor contributing to growth of the market. For instance, according to the Coherent Market Insights’ analysis, the number of IoT connected or installed in 2016 was 17.75 billion and it increased to 20.45 billion in 2017, globally.
Internet of Things enables physical objects, also known as smart devices, to connect and collaborate with each other without any human intervention. IoT devices can track an object, collect and analyze data, and take required actions. It can also be used to monitor activities of that object along with its progress in a specific time period.
The adoption of IoT devices in B2B communication offers various advantages such as optimization of customer experience by using real-time insight about their behaviors, which further helps in improving customer relationship.
Moreover, it boosts internal operational collaboration, efficiencies, and processes by integrating and sharing data across departmental and/or geographic boundaries. It also helps in gaining the insights from the real-time data, which further help the organizations to create a custom message for every customer and communicate with them at a time when they are looking for relevant information. Such features and adoption of IoT technology is expected to drive growth of the market over the forecast period (2018-2026).
B2B Telecommunication Market: Segment Trends
Among the deployment model, cloud-based segment exhibited significant growth in the market with highest CAGR over the forecasted period. This is owing to increasing adoption of cloud-based deployment owing to several benefits such as fast accessibility, flexibility, cost effectiveness, and others. Moreover, it helps businesses to remotely access their documents and data. Such factors increase demand for cloud-based deployment in various verticals such as healthcare, media and entertainment, BFSI, education, healthcare, manufacturing, and IT & telecommunication. For instance, according to the Cisco’s analysis, in 2014, workload density over the cloud was 5.1ZB and is expected to increase to 8.4ZB by 2019.
B2B Telecommunication Market: Regional Insights
On the basis of geography, the global B2B telecommunications market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa.
The market for B2B telecommunications in North America is expected to account for the largest share over the forecast period. Organizations of North America are focused on shifting business workload to cloud environment and this is one of major driving factors for growth of the B2B telecommunication in these particular region.
For instance, in 2016, North America accounted for around 42% of the cloud data center workload worldwide. Moreover, according to the Cisco analysis, in 2015, the cloud traffic was 1891 Exabyte (EB) and is estimated to reach 6844EB by 2020.
By using, loud-based communication reduces IT costs for businesses compared to conventional models. Moreover, cloud-based B2B communication also help in reducing the total cost of ownership (TCO) of B2B operation, improves visibility of data, and scalability, which further helps businesses to remain competitive in the market. Such factors related to cloud-based deployment are expected to drive growth of the B2B telecommunications market in North America.
B2B Telecommunication Market: Competitive Landscape
Key players operating in B2B telecommunication market include, Comarch SA., Deutsche Telekom AG, NTT Communications, Verizon Communications Inc., Vodafone Group PLC, Orange S.A., AT&T Inc., Cisco Systems, Inc., Amdocs Ltd, and Telstra Corporation Limited.
Key players are focused on merger and acquisition strategies in order to gain competitive edge in the market. For instance, in February 2016, Cisco Systems, the U.S.-based networking giant, acquired the network business division of Samsung Electronics. This acquisition is expected to further help Cisco to strengthen its business-to-business (B2B) segment.
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