Barcode Printer Market Entry Strategies, Countermeasures of Economic Impact Channels to 2026


Barcode represents data which is machine readable and gives information about the physical object to which it is attached. Barcode symbol is in the form of white spaces and black parallel lines, which has width and spacing in between them. There are various types of barcode among which Universal Product Codes (UPC), code128, and code 39 are the most popular types of barcode across the globe. Barcode printer is a computer operated device used to print the barcode labels on physical objects. They have high speed and power, which enhances its quality and provides durability so that it is possible to use it in any environment.

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Barcode printer uses two different technologies for printing barcode, which include thermal printing and thermal transfer printing process. In thermal printing process, printed image is produced by heating thermal paper whereas in thermal transfer printing image is produced by melting a coating of ribbons so that it stays glued to the material on which print is applied.

Driving factors for Barcode Printer market

Barcode printer has applications in manufacturing, transportation and logistics, retail, and shipping. These printers have large paper capacities and operate faster as compared to other conventional printer, which has led to increase in demand for barcode printer. In healthcare sector, safety of patients and high quality services is the major focus of many hospitals services for which barcode printer technology provides adequate services. Furthermore, barcode printers are used in blood bank and pharmacy labeling, which is fueling growth of the barcode printer market in hospitals. Furthermore, it reduces medical errors, as it identifies the medications at unit dose level for dispensing.

Regional Analysis of Barcode Printer Market

North America and Europe contribute the largest market share in barcode printer technology and are matured markets as consumers are aware regarding use of barcode printers for various applications in industries, such as healthcare, transportation, and logistics.

Asia Pacific is expected to witness fastest growth in barcode printer market during the forecast period. Growth in retail, manufacturing, and transportation infrastructure industry in countries such as India, China, and others leads to increasing use of barcode printer. For instance, as per India Brand Equity Foundation manufacturing sector in India was estimated to have witnessed growth of 4.34% between FY 2012 to 2018 and is expected to contribute around US$ 388.01 billion in 2017-18. Another major reason for growth of barcode printer technology in this region is increasing use of advanced technologies in industries.

Key Players in Barcode Printer Market

Major key players operating in the barcode printer market include Zebra Technologies (U.S.), Toshiba Tec corporation (Japan), Avery Dennison, Honeywell Scanning & Mobility, SATO Holdings Corporation(Japan), Oki Electric Industry Co. Ltd., Printek Inc., Printronix, Dascom printer, Seiko Epson Corporation, Godex International Co. Ltd, and Avery Dennison.

Segmentation of Barcode Printer Market

Barcode printer market is segmented on the basis of product, technology, resolution, connectivity, application, and region.

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About Author

Amy Carpenter is a reporter for Plains Gazette. She's worked and interned at Huffington Post and Vanity Fair. Amy is based in Arlington and covers issues affecting her city. In addition to her severe oyster addiction, she's a Netflix enthusiast, a red wine drinker, and a voracious reader.