Automotive pedestrian protection system (PPS) is a system used to avoid a pedestrian’s slam with the car. In case of frontal collisions with pedestrians, sensors in front of the vehicle activates the PPS. The complete section of PPS consists of several technologies such as automatic braking and collision avoidance, advanced driver assistance systems, brake assist, driver caution, external airbags, and pop-up bonnets. For instance, advanced driver assistance systems (ADAS) helps in automatic lighting, enables adaptive cruise control, aid in automatic braking, use GPS to provide traffic information, and provides information to maintain lane discipline. Increasing number of consumers towards advanced features in vehicles favors growth of the market.
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The development of autonomous vehicles has created an opportunity for key players in the global automotive pedestrian protection system market. According to IHS Markit, an automotive database provider, the global autonomous vehicle sales is expected to surpass 600,000 units by 2025 and increase at a CAGR of 43% between 2025 and 2035. According to IHS Markit, autonomous vehicle sale in China is expected to reach around 5.7 million by 2035. Volkswagen Arteon comprises safety features such as front airbag, knee airbag, side head airbag, side chest airbag, and child protection system. This car is rated 85% for pedestrian safety and 82% for safety assistant by The European New Car Assessment Programme in 2018, which is the highest rated car for pedestrian safety in 2018. This is expected to create an opportunity for pedestrian protection system market by influencing other competitive market players to introduce advanced safety features in their products. Hence, an increase in autonomous vehicle sales is expected to further fuel growth of global automotive pedestrian protection system market.
Major players operating in the global automotive pedestrian protection systems market include Audi AG, Volvo Car Corporation, Continental AG, Robert Bosch GmbH, Toyota Motor Corporation, ZF Friedrichshafen AG, Autoliv Inc., Mobileye N.V., Subaru Corporation, Valeo, Honda Motor Co., Ltd., General Motors, Ford Motor Company, Daimler AG, Denso Corporation, Nissan Motor Corporation, BMW AG, and Magneti Marelli SpA.
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