Virtual Reality Content Creation Market Set to Witness Adamant Growth through 2018-2026 Predicted by Global Top Players

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Virtual reality is the creation of simulated environment using computer technology. Increasing adoption of virtual reality technology by various application such as branding & marketing, manufacturing, healthcare, entertainment, retail, and education are some of the key factors driving the growth of the global virtual reality content creation market. Moreover, Increasing technical advancement such as development of smart glasses, head mounted displays and increasing adoption of technology by enterprises for various application such as on the job training, virtual offices for remote teams, training such as virtual meetings, and education are fueling the growth of virtual reality content creation market.

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Market Dynamics

The increasing adoption of virtual reality technology have boosted the growth of market globally, owing to the adoption of virtual reality technology by news and entertainment. For instance, in 2015, the New York Times news magazines launched a virtual reality film, which shows children’s eradicated due to war. The on-demand series providers have also adopted the virtual reality technology. For instance, in 2016, HBO adopted the virtual reality 360 degree content for Game of Thrones series. Increasing gaming platform have accelerates the growth of virtual reality content creation market. In 2016, Sony launched a PlayStation VR in the market. The adoption of virtual reality technology provided the new platform to the retail industry for marketing and branding their products. For instance, German automobile manufacturer Audi has adopted the technology by permitting users to use head mounted devices to see the interior of the vehicles.

North America held the dominant position in virtual reality content creation market in 2016.

On the basis of geography, the virtual reality content creation market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. The North America region held the dominant position in the market in 2016 and is projected to retain its dominance throughout the forecast period. The U.S. and Canada are major economies driving the growth of virtual reality content creation market in this region. High adoption of novel technology such as virtual reality and prevalent of video gaming culture in the region especially in the U.S. have driven the growth of virtual reality content creation market. Moreover, the Asia Pacific virtual reality content creation market is projected to grow with the highest CAGR over the forecast period. Increasing VR based startups play a key role for the growth of VR content creation market in Asia Pacific region. SmartVizX, Grey Kernel, Merxius, Xenium, Tesseract Inc., and AbsentiaVR are some of the India based startup companies, which produces virtual reality based software or solutions.

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Key Companies- Global Virtual reality content creation Market.

Some of the major companies in the global virtual reality content creation market include 360 Labs, Blippar, Koncept VR, Matterport, Panedia Pty Ltd., SubVRsive, Vizor, Voxelus, WeMakeVR, and Wevr

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About Author

Amy Carpenter is a reporter for Plains Gazette. She's worked and interned at Huffington Post and Vanity Fair. Amy is based in Arlington and covers issues affecting her city. In addition to her severe oyster addiction, she's a Netflix enthusiast, a red wine drinker, and a voracious reader.