A news article reported that the streaming service provided by Apple Inc. has cut down the subscribing costs for the Indian market.
A news article was published on April 6, 2019, in The Wall Street Journal which reported that the music streaming service handled by Apple Inc. has made the subscription price cheaper to target the Indian market. In the United States the Apple music service has overtaken Spotify and it plans to do the same in India by cutting down the costs. The new plan currently costs 99 rupees for one month whereas earlier it was 120 rupees per month.
In addition to the individual plan, Apply also dropped down prices for its student plan which costs around 49 rupees per month which in the past was 60 rupees per month. Before the cut down of prices, the Family Plan was 190 rupees which has now reduced down to 149 rupees. The revised prices are made available to both the existing and novel customers. The service for the Indian market has been customized in a way that the playlists include music which is popular in the local languages including Tamil and Malayalam. The source has also reported that the music streaming service has included fourteen localized radio stations and deals with Zee Music, Sony, T series, Universal, YRF and Saregama.
However, Apply is not the only company which has targeted the Indian audience. In the recent past, YouTube Music launched its official subscription service called the YouTube Premium. Amazon and Google have already launched services which have become quite prevalent among the Indians. In 2019, Spotify has also entered the market concerning the Indian audience. However, it is no small measure that local Indian music streaming service such as Ganna, Saavn and Wynk have also captured the market.