Snapchat’s parent company, is preparing to launch their own gaming platform, within the widely used social media app
For a while, rumors about Snap Inc. developing a gaming service has been doing the rounds. Recent reports have confirmed that the social media company is in fact developing their own gaming platform, and it is almost near implementation as well. The gaming service, named “Project Cognac”, will contain a number of games, developed externally, which will be incorporated into Snapchat. Snap is set to make an official revelation regarding the service, at a developer conference on April 4, 2019.
Snap has followed the suit of tech giants such as Facebook, and Google, who themselves have announced plans to launch similar gaming services on their platforms. Facebook has already implemented their gaming feature, a hub which allows users’ access to Instant Games and streaming services. Snapchat’s user growth stagnated for a while, and that may have prompted the company to broaden the range of their services. Despite a lackluster growth in user base, Snap announced a 36% growth in revenue in the last quarter.
Chinese game maker, and world leaders in the segment, Tencent, who also own a minority stake in Snap, will assist the social media company in designing and executing their games hub. Other than Tencent’s resources, Snap has also made some other acquisitions to bolster their resources. Australian gaming company PrettyGreat has been acquired by Snap, possibly with the gaming service project in mind. They also bought a relatively new web gaming engine startup, PlayCanvas. Snap is clearly leaving no stone unturned as they attempt to cope with the rapidly changing social media trends and requirements. The move is expected to help Snap increase their user base manifold, which will eventually reflect in their revenue. It remains to be seen if this move can help Snapchat level the playing field with other social media platforms.