Apple Launches Video-Streaming Service to Compete Netflix and Amazon

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Apple TV+ is a video-streaming service that will be launched in 2019, in 100 countries including India. 

OnMarch 25, 2019, Apple CEO Tim Cook launched the company’s new video streaming service called Apple TV+ in an event in Steve Jobs Theatre in Cupertino. Apple TV+, even though, is a revamp of the company’s Apple TV, has new exciting features, TV channels, movies, games, and more. It has been launched to compete with popular video-streaming services namely Hulu, Amazon Prime Video, and Netflix. The star-packed event featured many celebrities namely Reese Witherspoon, Jennifer Aniston, Opera Winfrey, and Steve Carrell.

The Apple TV+ is an ad-free, subscription-driven, on-demand video streaming service that will be launched in 2019 in nearly 100 counties including India. The company CEO deemed it as an ‘incredible new service.’ Apple will be streaming its own content while it will upgrade its TV application for third-party services. At the moment, Apple TV+ will stream content from iTunes Stores as well as from third-party services namely Eros Now, HBO, CBS, Showtime, Starz, MUBI, along with pay-TV subscriptions from AT&T, Spectrum and many more. Furthermore, Apple is investing US$ 2 billion in original shows.

Many Hollywood stars are involved in developing new shows for Apple’s new service namely Octavia Spencer, Sofia Coppola, and Opera Winfrey. Moreover, veteran filmmaker Steven Spielberg is reviving ‘Amazing Stories’ for Apple TV+ who recently was vocal about Netflix’s reservations and its distribution of movies. Recently, Netflix CEO Reed Hastings announced that his company will not be a part of Apple’s video streaming service. Apple is yet to announce the price for the subscription but it will be revealed when the company sees full-fledge rollout across the market

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Bill Carr is a Senior Editor at Plains Gazette, based in Austin. Previously he has worked for FOX Sports and MSNBC's "Morning Joe." he is a graduate of the Annenberg School at the University of Southern California. You can reach Bill via email or by phone