Nestlé is focused on launching new vegan plant-based burger under the Garden Gourmet brand
Nestlé, leading nutrition, health, and Wellness Company will be releasing a plant-based patty called the Incredible Burger. According to the company, the meat-free burger is made from soy and wheat protein. Furthermore, Nestlé’s is focused on launching dairy-free beverages, specifically, purple milk made with walnuts and blueberries, as well as a blue latte containing spirulina algae. Nestlé is entering into plant-based movement along with several other competitive market players. For instance, Unilever recently acquired Dutch plant-based meat brand The Vegetarian Butcher. Another influential player in the field is the newly emerged but already-popular Beyond Meat, that makes realistic plant-based beef patties.
Although original product of Nestlé lineup was largely based on animal products such as Herta sausages and ham, an increasing number of consumers shifting from these foods, inspiring company to adopt going vegan strategy. In 2017, Nestlé acquired vegetarian and vegan food company Sweet Earth. The company purchased a majority stake of Terrafertil, an organic plant-based food business. Also, existing brands are veganizing their products such as Haagen-Dazs, owned by Nestlé, which launched non-dairy ice cream. Moreover, roughly half of the protein Nestlé uses comes from plant sources instead of animals,
Nestlé’s Garden Gourmet will launch the Incredible Burger that makes meat-free renditions of smoked sausage, cheeseburgers, nuggets, bratwurst, schnitzel, and filet, among others. Its products recently arrived in the U.K., filling the carts of Sainsbury’s and Ocado shoppers. A spokesperson for Nestlé said Garden Gourmet will ‘revolutionize the vegetarian category’ with its plant-powered foods with similar taste and flavor. Garden Gourmet’s Incredible Burger will be available in spring 2019.